We watched a 15 minute clip of Anderson Cooper from 60 Minutes (a segment called "Brain Hacking,") on youtube and you took notes.
Then you had a small group Spider Web discussion on both the Digital Media article and the video, focusing on the questions on the yellow half sheet. You graded yourselves, using the Spiderweb rubric. In the second half of class, we did an "intro to advertising." We talked about logos and how even pre-literate children can read these, and how advertising is pervasive in our lives. Then we watched ad pitches on an Australian program, The Gruen Transfer. After that you worked in groups of 4 to design an ad based on 4 cards you drew, product, audience, medium, plus an image you had to use. You had a few minutes to plan your pitch. You will finish planning your pitch and pitch your ads tomorrow! HW: Text Type #4 plus analysis due tomorrow!
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June 2018
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Mrs. Lund