Today I assigned a Jigsaw. Homework is to read and annotate an excerpt from either Hidden Persuaders or Brandwashed. Also read and annotate the half sheet explaining the book your excerpt comes from. Tomorrow you will meet in your same text group to solidify your understanding of the text. Then you will teach your text to students who read the other text.
To focus on: What is the author saying about persuasive techniques in advertising? What specific examples of how language (broadly defined) is used in advertising did you find? How is context (1957 vs 2011) important? What did you find interesting, strange or revealing? You need to prepare to teach your text to students who had the other text. Also give them information ABOUT your text (from the half sheet). I checked your text type 4. We began to pitch ads! HW: Read and annotate. (See above!)
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June 2018
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Mrs. Lund